She is a specialist of the SMB segment. She was in charge of the French SMB Award 2008 and 2009 (organized by Dell in partnership with CGPME – French National SMB's Federation), which honours small businesses that represent the spirit of innovation in applying information technology in their business practices to improve the customer experience.
She knows very well the IT press including print and online, radio/TV, blogers and influncers.
To promote her clients, Audrey developped a PR know-how including the placement of bylined articles, the organisation of proactive interviews, round tables regarding different kind of topics and the organistaion of partnerships if it is relevant.
During 8 years, Audrey worked for several international communication agencies in Paris such as Text100, Fleishman-Hillard (Herald Communications), Hill & Knowlton and Cohn & Wolfe where she was specialized in B to B and B to C accounts.
She started her career in consumer technologies representing major brands such as Kodak and MSN. Since then, she has worked on a variety of consumer technology and B to B accounts. She was, for example, in charge of clients in IT and Telecoms (Dell, Lenovo (ex IBM PCD), Huawei, Completel, Gemalto, Peregrine Systems, Blu-Ray Disc association, Navigon), in the tourism sector (KDS, Easyjet) and in the industry sector (GEFCO, Goodman, Vale). She also has experience on B to C accounts (Mattel, SEWTA (Sony-Ericsson WTA).
Graduate from IAE (Companies Administration Institute) at Lille, Audrey has a Master in International Economy and a Master in International Communication. She speaks English fluently.
As PR freelancer she worked for the Hoffman Agency, Text100, Agence New York, Ketchum, Digitalis Media, Boomerang RP, les Ateliers Corporate and other communication agencies on the following accounts : IBM, GREE, Mouton Cadet, Parallels, Logica, Ipswitch, CIEL, Intel, FIME, Siemens, Enterasys, Double Take, System X, Crédit Agricole, Emmanuel Layan, Adrian Ducerf, etc.
